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The Golden Age of Marketing

One of the reasons that sustainability is such a big issue for all of us is the way the marketplace has shaped up in the last few years. A telltale sign is the initial public offering market. The once-vibrant activity of bringing new companies to the stock markets has shriveled up, and with it you have a graphic description of a relative lack of innovation in the economy. I say “relative”... 

Finding Your Niche in the E-Commerce Ecosystem

After an exceedingly tough year for businesses in virtually every sector, reports of online sales Cyber Monday offer hope for the turnaround so many people have been waiting for. The Internet has been called by many “the great equalizer.” One of the best things about selling online is that virtually anyone can start a business on the Net with far fewer fixed costs than a brick-and-mortar...